Spreadtrum Communications Inc., one of mainland China’s leading wireless baseband chipset providers, has released the SC6600R GSM/GPRS mobile baseband chip, which is targeted at improving the multimedia performance of mobile handsets. The SC6600R is the latest in Spreadtrum‘s family of highly integrated multimedia baseband solutions for the mobile handset market.
Based on Spreadtrum‘s single chip technology, the SC6600R integrates robust multimedia functions, including support for a 2-megapixel digital camera and video camera, CD quality music playback, stereo sound output, 30-fps high-speed MPEG4 playback, as well as Bluetooth interface. Spreadtrum believes that mobile handset manufacturers and design companies will find the SC6600R to be an effective product in their efforts to penetrate the mainstream market. Through Spreadtrum‘s investments in R&D, the new SC6600R incorporates these new functions in addition to the integrated features, strong stability and low power consumption in Spreadtrum‘s other chip solutions.
The mobile handset market demands more advanced multimedia development, as the integration of cameras, video recorders, video and music playback are no longer “high end” functions but are rapidly evolving into “must have” functions for the average handset buyer. Further, consumers have become much more discerning about the quality of the mobile phone’s playback quality, requiring more pleasing sound effects and clearer pictures. To accommodate these increasing demands, Spreadtrum developed the SC6600R and believes that with its high quality multimedia functionalities, the SC6600R is well positioned and timed to meet market performance requirements and could help raise the popularity of multimedia phones in the marketplace.
Spreadtrum began sampling the SC6600R chip in the third quarter of this year. The chip is available in 257-ball LFBGA package.
In another news, the company has launched its SV6111â€”claimed to be the world’s first commercial AVS audio/video decoder chip. AVS is the audio and video coding-decoding standard independently created by China.
The SV6111 includes all of the decoding functions required by the AVS standard, while at the same time supporting MPEG-2 specifications. Utilizing advanced SoC technology that integrates critical software with the hardware processing system, the SV6111 is the first SoC AVS audio/video decoder chip that combines strong processing capabilities with multimedia functions, to produce a robust commercial solution with low cost and low power consumption.
The SV6111 supports real time decoding in both high definition and standard definition modes, and contains key functions designed to support both current and future digital TV set-top boxes (STB). The SV6111 can be applied to IPTV, cable digital TV, digital satellite TV, and DMB-T transmission standards. The chip has performed well in field trials and has shown stable performances for each of these broadcast applications.
Spreadtrum has commenced initial sampling of the SV6111 and expects the deployment by its customers of commercial products based on these chips in the near future.
Professor Wen Gao, chairman of the AVS Workgroup of China, remarked: “As a leading design company in China’s IC industry, Spreadtrum has dedicated significant efforts in developing China’s home-grown AVS standard and succeeded in creating an AVS chip. We believe this represents an important step in the industrialization and commercialization of the AVS standard.”
AVS is the second generation source coding-decoding standard independently created by China and the SV6111 shows Spreadtrum‘s strong support to this Chinese self-developed standard after its success in developing the world’s first single-chip TD-SCDMA solution. This is an enhancement to the development of China’s independently created source code standards, and a significant effort to advancing the overall information industry.
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