TAMPERE, Finland (Nov 3, 2013): The decline of Finnish mobile phone manufacturer Nokia has encouraged a whole generation of local engineers to venture on a new and riskier path: that of entrepreneurship.
Housed on the top floor of a building located on the main avenue of the southern city of Tampere, the office of local start-up TreLab exudes ambition and optimism.
“We just sent our first five-figure invoices. It feels good!” 44-year-old chief executive Kimmo Saarela said.
This former Nokia employee joined four colleagues to create in December 2011 a start-up specialising in wireless measurement devices which can be used in sectors such as health care, logistics and personal wellness and training.
“Even if I sometimes miss the comfort of a regular salary and the job security provided by Nokia, I feel freer here. One can make decisions quickly, without going through all the bureaucracy of a big firm,” he said.
In the early 2000s, when Nokia reigned supreme in the global mobile phone market and contributed 4% to Finland’s gross domestic product, the job security offered by the company had no match.
“When you were a Finnish engineer starting at Nokia, you knew you would leave Nokia only when retiring. Your future was clear,” recalls Tommi Uhari, who left his management position to found Uros, a mobile wireless Internet provider for international travelers.
Everything changed when the financial crisis hit and Nokia fell behind in the smartphone race after Apple launched its first iPhone in 2007.
Trapped in a failure spiral, Nokia started to lay off white-collar staff and ended up agreeing in September to sell its mobile phone division to US giant Microsoft for 5.44 billion euro (US$7.5 billion) in a move considered by local media as “the end of an era for Finland.”
When it began to need to downsize a few years back, the firm launched an uncommon initiative named the Nokia Bridge programme, through which it helped its former employees to create their own companies.
TreLab, the Tampere start-up, benefited from the programme, which allowed former employees to leave the company with up to 20,000 euros (US$27,573) each.
Some engineers, the founders of TreLab among them, even got the right to use certain technologies they had developed at Nokia without having to buy any expensive patents.
“Without this support, we probably wouldn’t have been able to create our company,” Saarela said.
People are ready to take risks … do what really excites them
According to Nokia, more than 1,000 start-ups had access to the Nokia Bridge programme, 400 of them in Finland.
The most famous one is Jolla, which has taken over Meego, a free mobile operating system abandoned by Nokia. The company is expected to launch its first mobile phone by the end of the year.
The start-up model does not suit everybody, though.
“Sure, there are a lot of engineers coming out of Nokia, with a long and brilliant career behind them. But very few know how to sell a product, which is a necessary skill when you’re creating a start-up,” said Tiina-Maria Siipola, president of the Association of Engineers of Oulu, a city in western Finland that was hit hard by Nokia’s job cuts.
In Oulu, more than a third of all start-ups created in 2011 did not survive their first year.
Some nostalgics in Finland still dream of the arrival of a “new Nokia”, a top world-class company that will boost Finnish pride again.
This is not a pipe dream. Finnish entrepreneurs have had an uncanny knack for turning from underdogs into greyhounds.
Take for example Rovio, whose Angry Birds games exploited the new touchscreen features of smartphones and tablets to launch itself to success.
Another example from the same industry: Supercell, which was founded only 2010 and recently sold 51% of its shares to Japanese investors for US$1.5 billion.
Entrepreneur Tommi Uhari thinks it is better for Finland to stick with Davids rather than Goliaths, however.
“When Nokia was successful, it was very hard to hire talented employees, because they all worked there! Now it is much more interesting. People are ready to take risks, and to do what really excites them,” Uhrari said. – AFP
Nokia 之後 芬蘭創投玩家多了
芬蘭手機名廠 Nokia 式微，激勵整個世代芬蘭工程師繼起走上一條新而且風險更大的路：創投。
在芬蘭南部城市坦佩雷，44 歲的沙雷拉 2011 年 12 月和四位從前的 Nokia 同事合組 TreLab 公司，這家公司的專長是健診、物流、人事訓練等領域使用的無線測量裝置。
沙雷拉說：「我有時懷念 Nokia 的固定薪水和穩定飯碗帶來的舒適，但我現在覺得更自由，可以快速決策，免掉大公司的繁瑣程序。」
尤哈里離開他在 Nokia 的管理階層職位，自創 Uros 公司，為國際旅客提供無線行動網路服務。
2000 年代初期，Nokia 獨霸全球手機市場，貢獻芬蘭 GDP 的 4%，飯碗安全舉世無匹。芬蘭工程師進 Nokia，都知道他離開 Nokia 之日是他退休之時。前途無比清楚。
全球金融危機，以及 2007 年蘋果推出首款 iPhone，而 Nokia 追趕不及之後，一切改觀。Nokia 江河日下，開始裁撤白領員工，以迄今年 9 月將手機部門賣給微軟。芬蘭媒體稱之為「一個芬蘭時代的結束」。
但 Nokia 日薄西山之際，為員工留下後路，成立一個罕見的善後方案，稱為「Nokia 橋」，幫員工渡過難關創辦自己的公司。依照「Nokia 橋」，離開 Nokia 的員工可領二萬歐元 (台幣 80 萬元)。TreLab 的誕生即受益於此。
有些工程師，包括 TreLab 的創辦者，甚至獲得權利使用他們在 Nokia 研發的技術，免掉花大錢到外面購買昂貴的專利技術。沙雷拉說，無此方案支持，他們不可能創業。
最有名的是 Jolla，它接掌 Nokia 放棄的免費行動作業系統 Meego，可望年底前推出首款手機。