One of the world’s leading consumer electronics chip designers, Taiwan headquartered Sunplus Group, is targeting European growth â€“ notably in mobile phones markets â€“ from a new Cambridge research base.
It has set up at the Vision Park in Cambridge and has already built to 20 staff â€“ with more to come.
Now the fabless chip specialist is working on new-generation processors for mobile phones and is confident that having moved into the Cambridge backyard of another world-leading superchip designer â€“ ARM â€“ it can benefit from the strong engineering pool in Cambridge.
Sunplus spokesman Wayne Shen told me: â€œLong term we see significant growth from Cambridge. We are working on an exciting mobile proposition and needed some Cambridge-style expertise to help take it forward.â€
Cambridge was hand-picked as the prime hub in the UK. It also has the honour of leading Sunplus Groupâ€™s European expansion strategy. The company intends to open an R&D centre in France this year.
Founded in 1990, Sunplus split into focused business divisions in 2006. Its Sunplus mMobile division specialises in chips for mobiles, DSC/PMP, game platforms and MP3 platforms. The company is understood to be working on future generation models for a broad range of personal entertainment and communication ICs.
Cambridge is able to play a strong hand in future content for mobiles and a number of specialists in China, Taiwan and Japan are eyeing the cluster for collaborations.
Written by Tony Quested, BUSINESS WEEKLY, UK.
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